Sony IFA 09
IFA is the world’s largest consumer electronics event. The highly succesful agency Fallon approached DFuse alongside Hexstatic to create eight, 2 minute, films to showcase the most exciting products Sony is launching this year. Projected in HD on two massive screens in a large Sony event space. DFuse undertook four animated videos showcasing a new E-Book reader, Edgelight technology and the Bravia television. Labmeta got involved as an animator for the project designing and animating a two minute animtion for the Sony Ebook reader. Audio by Matthias Kispert
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